The Problem

Bray & Co needed a spot to separate Kuul from its competition and anchor the brand in the minds of their purchasers in the most meaningful way possible.

The Fix

We brainstormed multiple approaches to the project and landed on a CGI animated piece. While the original idea is that drops of water would “morph” into shapes, we proposed that the water could instead fill and reveal shapes that were iconic and indicative of the industries in which the media was most utilized.

The result was a dynamic and interesting piece we’re proud to showcase to this day.