Queen’s Center Billboards
E-Squared Marketing and Macerich, Billboard Ads for Queen’s Center
Macerich is a company that owns and operates expansive shopping centers throughout the US, and had brand new digital billboards they needed content for in order to sell advertising.
THE PROBLEM
Macerich installed large rich digital signage throughout its property and needed the screens filled with relevant beautiful eye-catching content so they could elevate the shopping experience for their guests while also selling advertising space on them.
THE FIX
We recruited models, lights and cameras on a sound stage and directed beautiful sequences showcasing movement and motion, all formatted to the specific size of their digital signage. The result? Beauty!