Solana Beach Home
Western Architectural Openings, Documentary Film & Photography
This case study for Western Architectural Openings was a big step for both ourselves and WAO, who had just gone through a rebrand and needed a new look and vibe to distinguish itself from its competition, while elevating the style it had showcased for almost a decade.
We created new rules and paradigms on filming their case studies: no gimbals, only intentional camera movements on tracks.
Lit B-roll of the interview subjects.
More creative avant-garde cinematography that went beyond the typical corporate documentary film.
Likewise, the photography focused much more on the aspirational nature of the home while hitting on the classic shots that have proven profitable for the brand.
And of course, perfectly matching the vibes and colors throughout the entire campaign was a must.
Capturing large scale windows and doors are tricky not because of the exposure blending, but because the actual product itself is the thin black piece of metal separating the glass from the structure, and holding everything in place.
Getting both the presentation adn exposure correct on this aspect is a fine line, but that’s the job.
